Precisely what makes a great blog name? In my opinion, this is the culmination of a number of factors in which every factor possesses significant importance and its nonexistence causes me to toss out the name and move on to other terms. Developing a good blog name is a craft as it needs to seem sensible to the visitor, hold high value with promoters, and be part of a niche market with growing patterns. It can take a lot of time to locate just the right name, even so I find looking for good blog names to be particularly enjoyable.
The first point to understand about finding a good blog name is that you want it to be the exact target keyword phrase that you're tracking. This encompasses listing the words in the same order. Google's Keyword Tool is an outstanding free tool that enables you to search by precise match so that you can see how often an exact phrase is searched. This is highly important for new sites without any authority on the internet or large web presence as it is a leg up on the rest of the competition who doesn't have an exact domain match to the keyword phrase.
Every keyword research tool has its quirks and most all of them will spit out keyword phrases that make little sense to me. The best way to avoid these is through simple common sense. The very last thing you want is to purchase a domain and spend three months creating it to figure out that no one is actually searching for this phrase. It is best to cross-check various keyword research tools when you run into a sketchy keyword phrase. Check out our Niche Blogger's Tool Belt for free and paid tools that will help you with your research.
An additional critical facet is regarding keyword value. Many keyword research resources have a category which shows how much advertisers are willing to pay to be mentioned in the top listings. Now, value varies from category to category and there are also other approaches to earn money off of a blog besides AdSense, but this is a readily available piece of data that you can compare across similar keywords in a particular niche. Unless you're already acquainted with other avenues of revenue generation, begin here and then branch out afterwards.
Lastly, be sure that the niche you are after is a growing trend. As a simple example, don't start blogging about cassette tapes when digital media is on the rise. Look for niches that are just beginning to develop, look for products that haven't been created yet such as new models and versions and develop blogs related into them. If it is a year or two down the road, imagine the site authority you'll have if you've had your blog up and going for that long with so many back links, domain age, and page rank. This will greatly aid in winding up on the first page of Google's search results.
In closing, locating a good blog name takes work and involves many stars aligning to guarantee you have a quality set of keywords that will catapult your site to the first page of search results which is where you'll get more traffic than you can imagine. Take your time and find the niche that is right for you. In fact, spend more than one day exploring niche ideas so that you have time to digest and reassure yourself that the keyword phrase and domain name you're acquiring is the right one. Above all else, find a good blog name that you find enjoyable.
Good luck blogging!
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